Asma Graimiche is a Moroccan producer, executive producer, and line producer, renowned as the first woman to assume the role of producer in the Moroccan South before successfully expanding her work nationally. She began her career at Laâyoune Television, where she founded the region’s first production company and created programs for the local channel.

In 2006, she established First Poly Production, a milestone that marked a significant turning point in her career. To enhance her expertise, she pursued advanced studies in film production at the New York Film Academy, which opened opportunities for her to collaborate on foreign projects as an executive and line producer, gaining extensive experience across diverse cultural landscapes.

Beyond her work in production, Asma is the founder of the Dakhla Film Commission, an initiative dedicated to promoting Morocco, particularly its southern regions, as incredibly filming destinations. She also serves as president of the Chambre Marocaine Renaissance du Cinéma et de l’Audiovisuel, where she works alongside industry leaders To contribute to the development and growth of the film industry in Morocco.